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Getting Back to Business in China: Learnings for Retailers Elsewhere

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Coresight Research
Free Report
China Fitting Room Post-Coronavirus
Tee Mall’s trial room
Source: Company website

Even in Wuhan—the origin of the virus in Hubei province, which was hit heavily by the pandemic—consumers are being encouraged to shop in physical stores. State-owned media People’s Daily is showcasing the shopping and dining venues on Chuhan Street, a well-known commercial pedestrian street, through livestreaming broadcasts, which it calls “cloud shopping.”

Chuhan Street in Wuhan Post-Coronavirus
Source: People’s Daily livestreams from Chuhan Street, Wuhan

 

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