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Experiential Retail: VR Technology Drives Consumer Engagement and 70% Higher Conversion Rates

Due to the widespread store shutdowns amid the coronavirus pandemic, consumers are shopping online for nearly all of their discretionary needs. We explore how brands and retailers can leverage virtual reality technologies to enhance their e-commerce offerings and engage with shoppers through experiential retail—while realizing benefits such as higher purchase conversion rates and wider reach to consumers.

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New Retail Briefing: Shanghai Fashion Week Livestreams Shows Online amid Coronavirus Outbreak

The coronavirus pandemic has caused many events around the world to be canceled or postponed, but Shanghai Fashion Week instead moved online, partnering with Tmall to livestream its shows. We discuss this move among other recent developments in China as the nation recovers from the coronavirus, including a move by food-delivery platform Meituan to boost sales by expanding its services.

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