Reasons to Read

As part of our biweekly Insights from China series, we assess the parent-and-baby sector in China, which has grown rapidly in recent years, particularly in the e-commerce market.

This report covers the following content:

• Annual growth rates of retail sales, both online and in stores
• Market share of segments within the parent-and-baby sector
• Key players in the parent-and-baby market and those leading in e-commerce
• Customer demographics
• Future opportunities for brands and retailers