Flash ReportAmazon Migrates Internal Consumer Databases from Oracle to AWS Coresight Research October 18, 2019 Executive SummaryOn October 15, 2019, Amazon announced via a blog post that it had finished migrating its internal consumer databases from Oracle database software to Amazon Web Services (AWS). The teams migrated 75 petabytes (75 x 1015 bytes) of internal data stored in nearly 7,500 Oracle databases to multiple AWS database services. Migrated brands include Alexa, Amazon Prime, Amazon Prime Video, Amazon Fresh, Kindle, Amazon Music, Audible, Shopbop, Twitch and Zappos. Benefits to Amazon include cost reduction, performance improvements and lower administrative overhead. The move also gives AWS more control over its own data, moves its services out of the hands of a competitor and also signals AWS’ increasing competition with Oracle in the database space. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Innovator Profile: SocialQ AI—AI-powered social media strategy and content management platformSentiment, Tariffs and Inflation—What the Consumer Is Thinking: US Consumer Survey InsightsAnalyst Corner: How Fast Will Agentic Commerce Scale? Three Gauges to Watch, with Charlie PoonWeekly US Store Openings and Closures Tracker 2025, Week 29: Openings by Daiso, LEGO and Target
