Insight Report 6 minutes PremiumBig Billion Days 2019 Wrap-Up: Non-Tier-One Focus Spurs Sales Growth Coresight Research October 9, 2019 Executive SummaryFlipkart’s annual Big Billion Days (BBD) shopping festival concluded on October 4 and turned out to be the company’s highest-grossing festive season sale ever. These are some key highlights from this year’s event: BBD 2019 registered sales growth propelled by significant growth in non-tier-one cities and towns. New customers grew by 50%, and over 50% of Flipkart Plus shoppers were based in non-tier-one cities and towns. Flipkart registered tens of billions of page views during the event. Sales generated from tier-three cities and towns grew by 100% year over year, and almost half of the top sellers on Flipkart tripled their sales versus last year. Amazon’s Great Indian Festival (GIF) also registered its biggest ever festive season sales in India, with a significant portion of new customer growth coming from non-tier-one cities and towns. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weinswig’s Weekly: Five Foundations for the 2023 Festive SeasonRetail 2024: Five Forces and Five Trends Impacting US RetailUS CPG Sales Tracker: Post-Spike Lull for CPG E-Commerce as Beauty Declines AgainThree Things You Need To Know: Metaverse Pioneers—Fashion—The Web 3.0 Strategies of Adidas and NIKE
