Insight Report 5 minutes PremiumBig Billion Days 2019: Previewing India’s Annual E-Commerce Festival Coresight Research September 25, 2019 Executive SummaryFlipkart’s annual Big Billion Days (BBD) shopping festival kicks off September 29 and will run for six days this year, through October 4. Here’s what we expect from this year’s event: BBD 2019 is set to be the biggest ever, with Flipkart widening its reach and strengthening last mile delivery into non-tier-one cities and towns. The company is driving affordability by offering a variety of financing options, including Cardless Credit, Flipkart Pay Later and No-Cost EMIs. Flipkart’s BBD will compete against Amazon’s Great Indian Festival (GIF) – scheduled for the same time. Flipkart Plus members and Amazon Prime members will have exclusive early access to certain offers. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weak Demand Hampers 6.18 Shopping Festival: China Consumer TrackerThe Future of Malls: Ebook—Analyzing Mall Retail Dynamics Through 2030Weekly US and UK Store Openings and Closures Tracker 2024, Week 15: 99 Cents Only To Close All StoresCoresight Bites: US Store Tracker Extra—Developments in February 2023