Insight Report 6 minutes PremiumChina National Day Golden Week 2019 Preview Coresight Research September 23, 2019 Executive SummaryTo celebrate China’s National Day and encourage Chinese people to travel and spend, China has a seven-day golden week holiday every year, from October 1 (National Day) to October 7. Chinese tourists travel heavily during golden week, which in turn boosts both domestic and global retail sales. According to some of China’s leading travel agencies, including Ctrip, Lvmama and Ecwalk, during this year’s National Day holidays: Over 800 million Chinese citizens will travel, over 60% of whom will go overseas. Over 40% of people take more than seven days by adding annual leave or other methods. Tourists are mostly people born 1980-1989, accounting for 31% of the travelling population, while those born 1990-1999 will account for 22%. Some 28% will travel with children. The top three destinations are Japan, Thailand and Italy. Hong Kong is expected to lose a great number of tourists due to the recent protests. Travelling costs will be higher than non-holiday seasons: Potentially twice as much as usual. That said, competition for popular destinations may drive down costs to those locations. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: CES 2023 Wrap-Up: Lots of Gadgets but Less SizzleAugust 2023 UK Retail Sales: Surprising Discretionary Resilience Even as Grocery Volume Declines ContinueE-Commerce Outlook: US Home-Improvement Market—Retailers Expand Their Online OfferingsCES 2024: Pre-Conference Insights on AI, Health, Inclusivity and Sustainability—A Powerhouse Quartet of Innovation