Event CoverageL Brands Investor Day, 2019: Revenue Growth Driven by Bath & Body Works; Product Innovation at Victoria’s Secret is #1 Priority Coresight Research September 12, 2019 Executive SummaryOn September 10, 2019, L Brands hosted its Investor Day in Columbus, Ohio. The company provided an overview of its three brands: Victoria’s Secret, PINK and Bath & Body Works. Highlights include: Revenue at L Brands has been driven by growth at BBW. L Brands is targeting PINK at 19-year-old college student-like consumers, a demographic that totals 30 million. PINK brand hopes to grow its “Seamless” workout business to $1 billion by 2022. BBW sees growth opportunity in aromatherapy and men’s business. L Brands is testing smaller format stores internationally called Victoria’s Secret Beauty and Lingerie. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Retail Crime and Shrink: Facial Recognition Tech Gains Ground; Shoplifting Climbs 13% in EnglandEarnings Insights 4Q24, Week 1: Levi Strauss, P&G, Walgreens and Others Post Sales Growth, While Burberry and Kimberly-Clark Report DeclinesShaping What’s Next in Retail—Physical Retail, AI, Retail Media: Insights from NextGen 2025, a Coresight Research ConferenceUS Back to School 2025, Part 1: Early Shopping, Tariff Worries and Strategic Choices Shape BTS 2025
