Event Coverage 6 minutesRegister for Free AccessL Brands Investor Day, 2019: Revenue Growth Driven by Bath & Body Works; Product Innovation at Victoria’s Secret is #1 Priority Coresight Research September 12, 2019 Executive SummaryOn September 10, 2019, L Brands hosted its Investor Day in Columbus, Ohio. The company provided an overview of its three brands: Victoria’s Secret, PINK and Bath & Body Works. Highlights include: Revenue at L Brands has been driven by growth at BBW. L Brands is targeting PINK at 19-year-old college student-like consumers, a demographic that totals 30 million. PINK brand hopes to grow its “Seamless” workout business to $1 billion by 2022. BBW sees growth opportunity in aromatherapy and men’s business. L Brands is testing smaller format stores internationally called Victoria’s Secret Beauty and Lingerie. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Amazon Shines Ahead of Prime Day: US Consumer Tracker 2023, Week 29US Store Tracker Extra, June 2024: At Midyear, Store Openings Outpace Closures by 20%The 4-5-4 US Retail Calendar, 2024–25Market Navigator: US Department Stores—Softness Ahead Despite Opportunities in Experiences and Alternative Models
