Deep Dive 8 minutes PremiumFashion Online to Offline Coresight Research August 23, 2019 Executive SummaryThe fashion industry underwent significant changes over the past decade and continues to evolve quickly. Driven by advancements in digital channels, digitally native retailers are adapting to consumer preferences – but are also opening brick-and-mortar stores. In this report, we analyze the online-to-offline fashion market and look at what drives digital natives to get physical: Pure-play digital retailers are creating physical storefronts to provide an “all-channel” experience. Digital ad costs are becoming more expensive than other media – and digital is becoming less effective. Digitally native brands find physical locations help fill that need. Physical stores are a point of discovery for emerging brands: New stores generate an average 45% lift in web traffic, according to an International Council of Shopping Center (ICSC) survey. New York remains the top city for offline stores and pop-ups, a testament to the perceived power of internationally renowned flagship cities for fashion discovery. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weinswig’s Weekly: Beauty and Wellness—Rediscovering the 50+ WomanSummer Break Boosts Screen Time: China Consumer TrackerCountdown to China’s Singles’ Day 2023: Three Months To Go—Livestreaming Trends That Brands Must KnowUS Apparel and Beauty Spending Tracker, November 2023: Holiday Fuels Accelerated Clothing and Footwear Spending