Executive Summary

The Coresight Research team was in Las Vegas for Cosmoprof North America 2019. The three-day event was jammed with opportunities to see the latest trends in the beauty industry and learn from key players how they’re using new strategies to tap the potential of the fast-changing market. These are the top five insights we gleaned from the event:

• Beauty with a conscience is driving innovation across all beauty categories.
• Brands are aiming to go zero waste by reducing packaging.
• CBD is taking off and everyone wants in.
• The mobile device is the first place a brand is discovered: be “mobile first and mobile best.”
• Brands are offering farm-to-shelf transparency and more detailed information on ingredients.