Executive Summary

Streetwear has grown from a niche sector to a global phenomenon. Genderless design is the common practice in streetwear, in line with a growing gender-neutral trend. Leveraging the “drops” model, street brands have gathered a group of cult followers and reshaped the luxury industry.

• Exclusivity and collaborations are driving the success of streetwear.
• Asian consumers are the biggest spenders on streetwear, according to the Streetwear Impact Report.
• Streetwear is changing the image of luxury brands.