Executive Summary

Amazon has announced the timing of its annual Prime Day, which this year will be a two-day shopping festival starting July 15, just after midnight Pacific Time.

• The 48-hour Prime Day will be the longest Prime Day sale so far, up from the 36-hour Prime Day in 2018.
• Prime Day 2019 will feature more than one million deals globally, including what the company says will be “the biggest deals ever” on Amazon Music, Prime Video, and Alexa-enabled devices. Discounts will also be available at Whole Foods Market.
• Prime members from 18 countries worldwide can participate in the sale, including the United Arab Emirates (new this year).
• For the first time, members can shop deals from US-based innovators, artisans and entrepreneurs, and entertainment events and celebrity brand collaborations add excitement to the event.

Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports can be accessed here.