Insight ReportChina’s Midyear 6.18 Shopping Festival Wrap-Up: Lower-Tier Cities and Group Buying Become the Winning Formula Coresight Research June 20, 2019 Executive SummaryThe 6.18 shopping festival, created by JD.com, has grown to become a major midyear e-commerce event in China, with other e-commerce platforms joining in and offering discounts — including rivals Alibaba-owned Tmall and group buying platform Pinduoduo. E-commerce platforms including JD.com, Tmall and Pinduoduo reported strong sales during the 18-day 6.18 shopping festival, with JD.com reporting total transaction volume of $29.2 billion. Group buying has become one of the push factors for e-commerce platforms: Alibaba’s group buying platform Juhuasuan drew 300 million new customers during 6.18. Lower-tier cities (tier 3 and below) have become the main growth driver for 6.18 sales, with Pinduoduo reporting 70% of sales came from tier 3 and below cities. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 13: Dollar Tree and Five Below Drive Store OpeningsFinancial Sentiment At Highest Level Year to Date: Weekly US Consumer Sentiment, Week 32, 2025—InfographicEarnings Insights 1Q25, Week 1: Mixed Results from LVMH, Nestlé, P&G and Others Amid Heightened Tariff Concerns—InfographicSingles’ Day 2025 Around the World—Global Observations
