Deep Dive 10 minutes PremiumLuxury Differentiation via (Social) Values, Sustainability and Limited-Run Collaborations Coresight Research May 16, 2019 Executive SummaryLuxury brands are employing social values, sustainability and limited-run collaborations to enhance their brand positioning and attract new luxury consumers. These three strategic focuses could provide cultural relevancy for today’s luxury shoppers: Inclusivity, diversity and transparency have emerged as social values that matter to today’s luxury shoppers, especially the younger generation who will become the luxury shoppers of tomorrow. Sustainability in production, design and product life cycle is more than a marketing tactic. New business models, such as resale, recycling and subscriptions for luxury products, are capturing the interest of millennials. In the US, second-hand luxury e-commerce has grown quickly in recent years. Limited runs and collaborations provide traditional luxury brands access to new consumer segments as they unite seemingly disparate brands. Louis Vuitton and Hermès are among the brands using limited runs to raise awareness among new luxury customers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2024, Week 11: The Body Shop Closes All US Stores; Dollar Tree, Inc. To Shutter 1,000 LocationsUS Retail and Consumer Outlook, August 2023Navigating Digital Transformation in Retail: Infographic—Europe in FocusJune 2023 US Retail Traffic and In-Store Metrics: Recovery Stalls as In-Store Sales Dip Further