Market Outlook 17 minutes PremiumGlobal Beauty E-Commerce – A Highly Attractive Market Coresight Research October 4, 2016 Executive SummaryThis report explores the scale, growth and shape of beauty e- commerce, with an emphasis on the market’s diversity and the role the Internet plays in product research and advice. In 2015, global consumers spent some $24 billion online on beauty and personal care products, according to Euromonitor International. This is equivalent to 6.5% of the total market, double the 3.3% online share seen back in 2010. Among major economies, China is by far the leader in terms of e-commerce’s share of beauty sales. In 2015, some 18.1% of all beauty and personal care product sales in China were made online. This compares to 10.6% in the UK and just 7.7% in the These top-line figures conceal the fact that there is no single “online beauty market,” as product subcategories see varying levels of online penetration and the channel is a collection of distinct subchannels, including subscriptions, luxury and grocery/mass market. Moreover, the online channel is disproportionately about research, advice and browsing. Brands and retailers are offering a growing suite of science-based advice that is available to consumers through their smartphones. Complementing this is the human element of social media, especially video—although brands generate relatively little of the beauty video content consumed This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: TrailblazerDX 2023: Keynote Address—Salesforce Jumps on the Generative AI Bandwagon with Einstein GPTBreathing New Life into the Shopping Experience: The Surge of the Resale Market—China Retail InsightsInnovator Profile: Optiversal Uses Generative AI To Create E-Commerce Content That Resonates with a Brand’s AudienceAhead of Singles’ Day, Experiential Retail Will Be Key: China Consumer Survey Insights