Insight ReportIn China, Luxury Brands Turn to Pop-Up Stores to Offer Experiences and Build Their Brands with Younger Consumers Coresight Research April 30, 2019 Executive SummaryPop-up stores are one of the ways luxury brands can engage with China’s increasingly important millennial consumers. Luxury brands such as Chanel, Yves Saint Laurent (YSL), Hermès and Prada have opened pop-up stores to offer customers personalized experiences. These brands showcased limited edition products, created nostalgic experiences and offered product trials. Pop-up stores help these brands engage with millennial customers, who embrace newness and experience – and are also acquiring a taste for luxury at a younger age than in the West. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Tariff Pessimism Cools; Inflationary Trade-Down Persists: US Consumer Survey Insights ExtraWeekly US Store Openings and Closures Tracker 2025, Week 35: Netflix Heads to the Mall as Claire’s Shutters Nearly 300 StoresWeekly US Store Openings and Closures Tracker 2025, Week 36: Bath & Body Works and Ollie’s Bargain Outlet To Open Additional StoresHow Will Tariffs Impact China’s Singles’ Day 2025? Six Months To Go—What Brands and Retailers Need to Know
