Executive Summary

• Some 79% of US consumers plan to celebrate Easter this year and to spend a total of $18.1 billion on shopping related to the occasion, slightly short of last year’s total of $18.2 billion, according to an annual spending survey from the National Retail Federation (NRF) and Prosper Insights & Analytics.
• Shoppers are expected to spend an average of $151 per person on the holiday this year, up from $150 per person last year.
• The survey found that 89% of respondents plan to purchase candy, while 85% expect to buy Easter-themed food, 59% gifts, 46% clothing, 41% decorations and 38% flowers.