Insight Report 6 minutes PremiumWho Shops Where for Groceries – A Look at US Grocery Store Demographics Coresight Research April 11, 2018 Executive SummaryOur top takeaways from our recent analysis of survey data on US grocery shoppers include the following: Nonspecialist retailers account for three of the four most-shopped retailers for groceries: Walmart is in first place, Target is second and Costco is fourth. Kroger is the only supermarket retailer in the top four. By age and affluence, the average shopper at Aldi is very similar to that at Walmart and Kroger, suggesting that Aldi’s aggressive expansion plans could present a particular threat to these two retailers. Younger shoppers turn disproportionately to mass merchandisers Walmart and Target for groceries, while Costco and some supermarket chains such as Publix see a skew toward older shoppers. Walmart and Target grocery shoppers register a number of differences: Target attracts significantly younger shoppers, Target sees more consistent shopper penetration across income groups and Amazon Prime members overindex at Target but underindex at Walmart. Amazon Prime members overindex strongly at Whole Foods Market, and this is likely to be a reflection of higher income levels among both Prime members and Whole Foods shoppers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Amazon Prime Day 2023 Insights: New Features and Innovations for the Shopping Festival Amid Competition and Other ChallengesCountdown to China’s Singles’ Day 2023: Three Months To Go—Livestreaming Trends That Brands Must KnowInnovator Profile: Two Boxes Enables Efficient, Intelligent and Environmentally Friendly Returns ManagementRetail Media: (Almost) Everything We Heard at Shoptalk Europe 2024