Insight Report 13 minutes PremiumWeChat Mini Programs: Opening Up New Pathways for Selling Coresight Research March 13, 2018 Executive SummaryWeChat Mini Programs are mobile applications of less than 10 megabytes that WeChat users can access directly through the platform’s messaging app—users do not have to download these mini apps separately or register to use them. In this report, we explore some of the new ways of selling that WeChat Mini Programs have enabled. There were 580,000 WeChat Mini Programs available to WeChat users as of January 2018. Approximately 170 million people use these mini apps every day. WeChat had approximately 1 billion monthly active users as of February 2018 and is the most-used social media app in China. Mobile phones accounted for about 80% of e-commerce in China in 2017. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2024, Week 9: Macy’s Announces Store Opening and Closure PlansIs China’s Stimulus Package Boosting Consumer Sentiment?: China Consumer Survey InsightsChina Consumer Tracker: Multiple Categories Shift Toward E-Commerce, Away from In-Store PurchasingHoliday 2022: UK Retail Wrap-Up
