Insight Report 5 minutes PremiumA Look into Starbucks’ Mini App on Taobao and Alipay: All Services in One Lite App As the Companies Deepen Their Cooperation Coresight Research February 21, 2019 Executive Summary In December 2018, Starbucks launched a mini program within Alibaba’s ecosystem. The app provides a one-stop experience that links Starbucks’ service with Alibaba’s apps including Taobao, Tmall and Alipay. Starbucks’ mini program can be accessed through different means and allows users to place orders for delivery and access membership functions. The Starbucks mini program could enable Starbucks to potentially better understand customers, increase the number of loyalty members and increase its digital reach. Alibaba can demonstrate its capability of empowering traditional retailers and deepen its relationship with Starbucks through this initiative. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Retail Innovation: State of In-Store Retailing and Opportunity To Redefine OperationsCES 2024: Pre-Conference Insights on AI, Health, Inclusivity and Sustainability—A Powerhouse Quartet of InnovationWeekly US and UK Store Openings and Closures Tracker 2023, Week 7: UK Openings Up 46%Retail Around the World: Coresight Research Observations, 2Q23