Deep Dive 14 minutes PremiumDeep Dive: NFC Technology—Helping Retailers Think Like Brands Coresight Research November 23, 2017 Executive Summary Retailers can deploy near-field communication (NFC) tags in stores to better engage with shoppers on-site. The tags can be used to send customers product information and links and to create a more personalized shopping experience. Retailers can also think like brands when incorporating NFC technology. For example, they can follow in the footsteps of several innovative brands that already embed NFC technology into their own products in order to better engage with shoppers postsale. These companies use the technology to send shoppers branded content or practical information throughout the product’s lifecycle. Survey data show that US consumers tend to prefer NFC tags over competing technologies such as QR codes and beacons, and that they appreciate the speed, convenience and control that NFC tags provide them while shopping. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Amazon Prime Day India 2023: Wrap-Up—Discounts Drive Prime Members To SplurgeRetailTech: Connected TV—Bringing the Store to the Comfort of Your SofaThree Things You Need To Know: China Consumer Tracker—Consumer Confidence FallsThe State of AI: Revisiting 2023 and Looking Ahead to 2024