Deep Dive 18 minutes PremiumDeep Dive: Reality Technology in Retail— The Disruptive Force of AR, VR and MR Coresight Research August 15, 2017 Executive Summary Define the three types of reality technology—AR, VR and MR—and show how retailers, including IKEA and Alibaba, have introduced reality technology to provide customers with a virtual “try before you buy” service and new ways to shop. List the main factors that must be overcome to encourage further adoption of reality technology, and illustrate the potential opportunities for retailers embracing AR, VR and MR. Propose a series of recommendations that retailers should consider when implementing strategies to adopt reality technology to maximize consumer reach and sales conversion. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: RetailTech: Connected TV—Bringing the Store to the Comfort of Your SofaMarket Navigator: US Retail and E-Commerce—Uncovering Opportunities in a Changing LandscapeWeekly US and UK Store Openings and Closures Tracker 2024, Week 1: Rothy’s Plans To Open 10 US StoresJuly 2023 US Housing Market Indicators: Third Consecutive Month of Strong Sales Growth for New Homes