13 minutes

Weekly Insights Apr 10, 2015

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Analyst Corner

Executive Summary

  • Technology is playing an increasingly significant role in the beauty industry, where it can improve conversion and drive volume
  • Snapdeal acquires FreeCharge in India’s largest acquisition
  • Macy’s uses Google AdWords to calculate that every $1 of online-ad investment returns $6 in in-store sales

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