Insight ReportBirchBox Launches Its Own Beauty Label Coresight Research October 15, 2015 Executive Summary On October 15, US beauty retailer Birchbox launched its first private-label products. The company, which until now had offered only branded lines in its home-delivered beauty boxes, launched its LOC (Love of Color) brand lipsticks and eyeshadows. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: From Prohibition to Participation: Measuring the Impact of Cannabis and Psychedelic Mushroom Legalization on Consumer Spending6.18 Shopping Festival Helps Lift Consumer Sentiment After Recent Lows: China Consumer Survey InsightsUS CPG Sales Tracker: In-Store CPG Sales Fall While Beauty Remains ResilientInsights from China’s National Day Golden Week 2025: Resilience and Evolution in Consumer Demand