Event Coverage 3 minutesRegister for Free AccessInsights from the 2019 WeChat Pro Conference: Boosting Mini Apps and Personalizing Red Envelopes Coresight Research February 1, 2019 Executive SummaryThe WeChat Pro Conference is an annual event organized by Tencent to share experience and ideas for digital startups, entrepreneurs, investors, students and academics. At this year’s conference, Allen Zhang, the creator of WeChat, made an unusual appearance, speaking at length about his design philosophy and future WeChat trends. The Coresight Research team offers these insights: WeChat says it did not intend to be a disrupter: The evolution occurred naturally. WeChat mini apps empower partner companies to more easily reach WeChat users, and the company is looking to improve functions such as search, evaluation and reminder. New features to send Chinese New Year hong bao (red envelopes) will enable greater personalization. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Retail 2024: US E-Commerce Technology Trends—Generative AI, Retail Media and Other Revenue-Generating Opportunities To Transform the Online LandscapeMarch 2023 China Retail Sales: Total Sales Growth Accelerates as Many Sectors Report GainsInnovator Profile: Node Makes Guest Users Loyal CustomersAugust 2023 US Housing Market Indicators: Mortgage Rate Increases to Highest in Over 21 Years