Flash ReportSuper Bowl Retail Preview: US Shoppers to Spend $14.8 Billion on 2019 Game Festivities Coresight Research January 28, 2019 Executive Summary U.S. consumers are expected to spend a total of $14.8 billion on festivities for the Feb. 3 Super Bowl, down slightly from $15.3 billion last year. Average spend will be $81.30, flat with last year. This spending decline is primarily due to fewer people planning to watch the game this year: 182.5 million compared to 188.5 million last year. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Analyst Corner: US Mass Merchandisers, Warehouse Clubs and Discount Stores—Target in Transition as Dollar Stores and Clubs Surge Ahead, With Sujeet NaikAnalyst Corner: Three Themes Transforming US Apparel and Footwear Retail in 2025, with Anand KumarWho Shops Where? 2025 Shopper Demographics: US Consumer Survey Insights ExtraWeekly US and UK Store Openings and Closures Tracker 2025, Week 8: US Store Closures Exceed 3,000, Up 420% Year Over Year
