Executive Summary

On September 24, designer Izzy Camilleri launched IZ Adaptive, an extended inclusive 55-piece ready-to-wear collection for people with physical disabilities. The brand is available at www.IZAdaptive.com and will also feature at Zappos and Macy’s later this year. The collection marks one of the biggest launches in adaptive fashion.

• IZ Adaptive, formerly IZ Collection—the ready-to-wear apparel brand designed for adults with physical disabilities—released its expanded adaptive fashion collection this week.
• A pioneer in the adaptive space, IZ Adaptive first debuted in 2009 when Izzy Camilleri made the shift from runway couture to accessible fashion for wheelchair users.
• IZ Adaptive has launched a #PerfectFit social media campaign where customers express their idea of the perfect fit on video.