Flash Report 8 minutesRegister for Free AccessAmazon Prime Day: A Mixed Response in 2016 Coresight Research July 12, 2016 Executive Summary Fung Global Retail & Technology began covering the second annual Amazon Prime Day starting at its launch at midnight Pacific Time (PT) today. The response to this year’s deals appears initially to be mixed. Lackluster early traffic estimates in the US and the UK have been offset by a strong tailwind of 43% estimated growth in Prime membership year over year. Fung Global Retail & Technology is maintaining its daily sales estimate of $525 million, up 26% from last year’s $415 million estimate, owing to increased awareness of the event this year and the strong estimated growth in Prime membership year over year. Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports from can be accessed here. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Earnings Insights 1Q23, Week 6: Five Below, Lululemon and PVH Post Strong Results; Capri Holdings, Macy’s and Nordstrom See Sales DeclineCoresight Bites: US Store Openings and Closures—2022 Review and 2023 OutlookInnovator Profile: Gander Enables Brands To Engage with Online Shoppers via Integrated UGC VideoPrivate Label vs. Name Brands: Uncovering Growth Opportunities in the US Food and Beverage Market