Flash Report 5 minutesRegister for Free AccessAMAZON PRIME DAY 2016 WRAP-UP Coresight Research July 13, 2016 Executive Summary Amazon reported that Prime Day 2016 was its biggest sales day ever, with orders up more than 60% worldwide and more than 50% in the US. Sales of Amazon devices tripled, and the Fire TV Stick was the overall hottest seller. Amazon devices are optimized to consume Amazon media content. The discounts encouraged a host of new members to sign up for Amazon Prime—and Prime members outspend nonmembers by a factor of more than 2:1. Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports from can be accessed here. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Things You Need To Know: Head-to-Head in US Drugstore Retailing—CVS Health vs. Walgreens Boots AllianceUS CPG Sales Tracker: Food & Beverages Category Drives Online CPG Growth’s Sequential ImprovementInsights Video: Retail Shrink and Loss-Prevention MethodsUS CPG—Retail 2024 Sector Outlook: Volume Growth To Turn Positive as Inflation Eases