Insight Report 5 minutes PremiumAlibaba Kicks Off Singles’ Day Global Shopping Festival Coresight Research October 25, 2016 Executive Summary Alibaba kicked off its 11.11 Global Shopping Festival, which is now the biggest shopping day globally, and released details surrounding its marketing strategy. In our view, entertainment and interactive engagement (which includes VR and an AR Pokémon-Go-style game) are the most anticipated areas and will likely move the needle for this year’s sales growth. We remain positive that Alibaba’s 2016 Singles’ Day sales will achieve new records, and reiterate our forecast for year-over-year sales growth of 40%. Click here to read more Coresight coverage of Singles Day over the last few years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: RetailTech: Leading-Edge Loss Prevention—Tackling Theft and Fraud Through RFID, Video Surveillance and MoreAnalyst Corner: AliExpress Fights for Share of Cross-Border E-Commerce with New Singles’ Day Push—with John MercerEarnings Insights 3Q24, Week 7: Comp Sales Growth for Dollar General, Dollar Tree, Kroger and MoreAnalyst Corner—Walmart Leads, Amazon Loses Ground in the Online Grocery Market: US Survey Insights with Sujeet Naik
