Executive Summary

• Focused on augmented reality since 2010, FaceCake Marketing Technologies describes itself as “a leader in augmented retail with a personalized, cross-device, targeted marketing platform. Combining patented technologies with intuitive user interfaces, FaceCake’s innovations in try-on allow consumers to virtually try individual or multiple products on their own images in real time, while instantly providing relevant product recommendations within each user session for superior personalization.”
• We were able to catch up with Linda Smith, Founder and CEO of FaceCake, to discuss the launch of the company’s new GlamScout mobile app, which allows users to visually search any beauty look, try it on using augmented reality (AR) and shop for the products used in the image.
• According to Euromonitor International, e-commerce and m-commerce are the fastest-growing retail platforms globally. In 2015, they totaled 6.4% of sales in the beauty space. We see new digital beauty services enhancing consumers’ shopping experiences and allowing them to make smarter purchase decisions.