Executive Summary

• Amazon launched its 2018 Prime Day (and a half) at noon local time in the UK and Europe markets and at 3:00 p.m. EDT in the US.
• As expected, Amazon’s homepage during the European promotional event focused on the promotion of the company’s own consumer electronic products, such as its Echo smart speaker, whose price was reduced by 50%.
• In the US, Amazon launched extra deals 12 hours early on Amazon electronic devices. The company organized its deals in 40 interest categories, which are available online, via the Amazon App, in Whole Foods Market locations, at Amazon Books and pop-up locations and at its Treasure Trucks.
• This year, Amazon says that it is offering more than 1 million deals worldwide, compared to 100,000 deals two years ago. When we checked Amazon’s US and UK websites on July 16 and July 17, between 2,000 and 3,000 products on each site were listed as “active or upcoming” deals for Prime Day. Prime members will also be able to take advantage of Lightning Deals in addition to 140 curated Spotlight Deals.

Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports from can be accessed here.