Countdown to Groceryshop 2018: Startup Pitch Competition Participant Profile, Part 7—Observa

Executive Summary

The Coresight Research team will be attending and participating in the Groceryshop 2018 conference, which runs October 28–31in Las Vegas. The team behind the Shoptalk retail and e-commerce conference founded this new event, which will cover the disruption of the grocery, consumer packaged goods (CPG) and related industries.

• The conference is expected to bring together 1,000 attendees and more than 150 speakers. Discussion topics will include the transformation of the retail industry, including convenience stores, supermarkets and e-commerce, and changes in the production and distribution of CPGs across multiple retail verticals. Additionally, the event will cover shifts in consumers’ shopping behavior and how they want to shop in the future in both brick-and-mortar and online formats.
• On October 28, Coresight Research CEO and Founder Deborah Weinswig will emcee a startup pitch competition featuring 12 innovative, early-stage technology companies that provide solutions to solve major problems in e-commerce, grocery retail, and/or the food or CPG sector. The participating startups are Adrich, Forager, IceCream Labs, IntraPosition, Locai Solutions, Nextuple, Observa, Packyge, Shelf.ai, Simplista, Tastry and Tochize.
• In this report, our seventh in a series of daily Countdown to Groceryshop 2018 reports, we profile Observa, which uses machine learning and its mobile app to direct either client company employees or Observa’s own crowdsourced panel to gather real-time data on what’s happening in retailers’ stores and, more specifically, on their shelves.