Insight ReportUS CPG Sales Tracker: Spending Remains Focused on Personal Care and Everyday Consumption Prerana P Kotian, Data Analyst Sector Lead: Philip Moore, Global Head of Data and Managing Director of Market Research October 29, 2026 Reasons to ReadRead this report to discover answers to these and other questions: How did US CPG e-commerce, in-store and total sales perform in the latest four-week period, and what does the moderation in growth indicate about consumer demand? How are performance trends diverging across food & beverages, health & beauty and general merchandise & household essentials, and which department is proving most resilient? Why does food & beverages remain the largest contributor to overall CPG sales, and which categories are driving the strongest online and total sales growth? Why is health & beauty generating the strongest total sales growth among major CPG departments, and how are beauty and personal-care-focused purchases supporting consumer spending resilience? What does the widening performance gap between benefit-driven categories and slower-growing discretionary segments reveal about evolving consumer priorities and spending behavior? Companies mentioned in this report include: Costco Wholesale, Ulta Beauty, Bath & Body Works, The Estée Lauder Companies, Sephora, The Ordinary, La Roche-Posay, CeraVe, SkinCeuticals and Walmart. Data in this report include: Year-over-year growth rates for CPG e-commerce and in-store sales; Breakdown of CPG sales growth by department; Insights into food & beverage market growth and beauty category growth. Other relevant research: More reports in our US CPG Sales Tracker series Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles Already a member? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our membership plans. View Membership Plans or Contact us to purchase this report. Contact us ✕ This document was generated for