Reasons to Read

Discover how US holiday shopping trends compare with last year, which retailers and product categories are leading purchases, and how retailers can engage consumers who have yet to begin their holiday shopping.

Read this report to discover answers to these and other questions:

• How does the share of consumers yet to start holiday shopping compare with last year, and what opportunities does this create for retailers?
• Why is recent holiday purchasing activity holding steady year over year despite consumers making slower overall progress with their holiday shopping?
• How has the competitive gap between Walmart and Amazon shifted compared to last year?
• Which holiday product categories are gaining momentum, and which are seeing declining consumer interest?
• What do Coresight Research’s fourth-quarter retail sales growth forecast and recent Federal Reserve interest rate decisions mean for value-focused retailers and consumer financing options?

Data in this research report include: Weekly survey results on holiday shopping status, holiday purchases in the past seven days, retailers shopped and product categories bought, with comparisons to the same weeks in 2025.

Companies mentioned in this report are: Amazon, Costco Wholesale, Dollar General, Dollar Tree, Target and Walmart (including Sam’s Club).

Other relevant research:

• All our research on US holiday retail.