Reasons to Read

The Coresight Research  US Consumer Survey Insights Extra series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers. With this report, we continue our quarterly Seasonal Shopping series.

We assess consumers’ spending expectations for calendar events in the fourth quarter of 2026 (4Q26): Halloween, Amazon Prime Big Deal Days, Singles’ Day, Black Friday and the end-of-year holiday season.

Refer to our main US holiday consumer survey report for a fuller analysis of shoppers’ holiday expectations and our projections: Holiday 2026: US Consumer Survey and Retail Outlook—Unit Growth Under Pressure as Consumers Rethink How They Shop.

Read this report to explore answers to these questions:

• How does consumer engagement with Amazon’s Prime Big Deal Days compare to Black Friday, and what are the leading product categories?
• What will Halloween spending and celebrations look like this year?
• What role does Singles’ Day play in US seasonal shopping, and which categories are expected to perform best?
• How have consumer expectations shifted for the 2026 holiday season, and which income groups are most optimistic?
• What does consumer behavior from Labor Day, Prime Day, and the Fourth of July shopping reveal about early holiday spending patterns?

Data in this research report include: Spending expectations and actual behavior by event; preferred retailers and product categories; financial sentiment by income group; timing of holiday and back-to-school purchases.

Companies mentioned in this report include: Amazon, Walmart, Costco, Sam’s Cub, Dollar Tree, Family Dollar, Walmart, Amazon, The TJX Companies, Kohl’s, Target, eBay, Macy’s, Temu, Best Buy.

Other relevant research:  

• Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.