Reasons to Read

Discover how retailers can test their AI strategy against the Coresight Research IMPACT framework, covering investment and infrastructure, model choices, policy and security, operational applications, the consumer experience and workforce transformation. Read this report to uncover answers to these and other questions:

• How can retailers ensure AI investment, data quality and systems integration are strong enough to scale AI use cases across stores and channels?
• Should retailers use a provider’s AI model, adapt it with their own data, or build proprietary models—and how should that build-vs.-buy decision be tested?
• What policies, security safeguards and accountability structures are needed to keep AI actions safe, compliant and reversible?
• Which AI applications should retailers prioritize, and how can they measure adoption and net benefit against a credible cost and service baseline?
• How is agentic AI reshaping product discovery, order completion and fulfillment—and what must retailers get right to stay visible and trusted in AI-mediated shopping?
• How should retailers redesign workflows, decision rights and incentives so that time freed up by AI turns into real service or cost gains rather than stalled pilots?

Ready for the next step? Read our Playbook report for a more detailed “how-to” guide to achieve agentic AI readiness with our IMPACT framework.