Insight ReportFIFA World Cup 2026: Viewing and Social Occasions To Drive US Consumer Spending in Retail and Services Sophie Anne Luo, Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research June 9, 2026 Reasons to ReadUnderstand how the 2026 FIFA World Cup may influence US consumer spending and engagement. Explore which categories consumers are most likely to spend on during the tournament. Learn how World Cup-related spending may reflect discretionary reallocation rather than broad-based retail demand growth. Examine the role of experiential and viewing-oriented spending in shaping tournament-related consumer behavior. Data in this research report are: Expected consumer engagement with the 2026 FIFA World Cup through viewing and in-person attendance Planned World Cup-related purchases and anticipated spending categories Expected consumer spending ranges related to the tournament Categories consumers expect to reduce spending on to fund World Cup-related purchases Consumer participation and spending expectations Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2026, Week 20: Suit Direct To Open StoresRetailTech: Three Technologies Landlords Can Use to Take Malls to the Next LevelAnalyst Corner: What Happened with US and China Consumer Sentiment on the Eve of Expected Tariffs? with John MercerPlaybook: Retail’s Alternative Revenue Models—Monetizing Media, Data and Infrastructure
