CEO Brief: How Retailers Should Approach Technology for the Holiday 2026 Shopping Season
9 minutes

CEO Brief: How Retailers Should Approach Technology for the Holiday 2026 Shopping Season

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Primary Analyst:
John Harmon, CFA, Managing Director of Technology Research
Contributors
Primary Analyst:
John Harmon, CFA, Managing Director of Technology Research
Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Insight Report

Reasons to Read

Discover how AI-driven technologies are reshaping the retail landscape, enhancing customer experience, and optimizing operations just in time for the 2026 holiday shopping season.

Read this report to discover answers to these and other questions:

  • How can AI improve product discoverability and create a more seamless customer experience?
  • In what ways can AI transform inventory management and boost workforce productivity?
  • What steps can retailers take to reduce friction in checkout and offer more payment options?
  • How can retailers leverage generative AI to ensure complete and accurate product information?
  • What opportunities and challenges does agentic commerce present to retailers?

Companies mentioned in this report include: Target, Sam’s Club, Uniqlo, Amazon, Salesforce, Algolia, Workday, Yoobic, Zebra, Honeywell, Aptos.

Data in this report include: Consumer usage statistics of GenAI tools; Adoption of AI technologies by major retailers; AI-driven supply chain and inventory data; Trends in checkout and payment methods.

Other relevant research:

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