Reasons to Read

Discover the evolving landscape of retail and consumer behavior during Chinese New Year 2026.

Read this report to uncover answers to these and other important questions:

• How did the extended nine-day holiday period lead to more distributed and segmented consumption cycles?
• What role do technology and health-oriented products play in shaping consumer priorities during the holiday season?
• How is Chinese New Year impacting Western retail markets and global retail brand expansion?
• What strategic shifts should retailers consider to adapt to these evolving trends?

Data in this research report include:

• Domestic travel volume and tourism spending for CNY 2026.
• Cross-regional travel data including daily averages and overall travel volume.
• Growth in technology-driven product segments, such as home appliances, audiovisual equipment, and communication devices.
• Online retail sales growth during the holiday period.
• Growth in experience-driven consumption, particularly in tourism, cultural, and wellness-related sectors.
• Expansion of Chinese retail brands internationally

Companies mentioned in this report include: Target, Miniso, Pop Mart, Luckin Coffee

Other relevant research:

• Chinese New Year 2026: Four Trends To Expect for the Year of the Horse
• Analyst Corner: The Labubu Craze—Revealing How Gens Z and Alpha Are Redefining Retail, with Charlie Poon