Reasons to Read

The Coresight Research monthly US Consumer Survey Insights series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers. This month, we continue our quarterly Seasonal Shopping series.

We assess consumers’ spending expectations for calendar events in the second quarter of 2025 (2Q26): Memorial Day, Mother’s Day and Father’s Day. We also preview the end-of-year holiday season with an early outlook on shoppers’ spending plans and preferences. Plus, we review holidays during 1Q26, analyzing how consumers celebrated Valentine’s Day and how this behavior compared to their earlier plans.

The appendix of this report provides results on consumers’ shopping behaviors from our weekly survey questions aggregated in four-week increments over the past few months.

Data in this research report are our latest proprietary survey findings on: 

• Whether US consumers expect to spend on Memorial Day, Mother’s Day and Father’s Day, and how much they expect to spend on each event compared to last year and in dollar terms
• How consumers plan to celebrate events in 2Q26—and breakdowns by gender, age and income for selected holidays
• Consumers’ spending expectations for the 2026 holiday season
• Actual consumer behavior and spending during Valentine’s Day (1Q26)

Other relevant research:  

• All our coverage of US holiday retail and festivals/holidays
• Read the full series of US Consumer Survey Insights and US Consumer Survey Insights Extra 
• Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.