US Beauty Retailing: Market Forecast and Competitive Landscape—From Rebound to Reinvention in 2026

This report, part of Coresight Research’s Market Navigator series on beauty retailing in the US, analyzes the current state of the US beauty market, highlighting key developments in market growth, category dynamics, retail channel shifts and consumer behavior. It is intended to inform strategic planning for retailers, brands, investors and other stakeholders seeking to understand and navigate the future of beauty in the US.

For even more on the market, please see our related report: US Beauty Retailing: Themes, Concepts and Innovators—Personalization, Tech Integration and Wellness To Drive Change.

Introduction

Coresight Research Analysis: From Rebound to Reinvention in 2026

• The Sector
• Channels of Distribution: Specialty Gains Share
• Online Market: One-Third of Total Sales in 2026
• Online Versus In-Store Comparison
• In-Store Shopper Visits: Ulta Exceeds 200 Mil. Yearly Visits

The Companies

• Competitive Landscape: Retailers
• Competitive Landscape: Brand Owners
• Store Metrics

The Consumer

• Where Consumers Are Shopping
• What Consumers Are Buying
• Consumer Satisfaction with Retailers Shopped

What We Think

• The Coresight Research View on the US Beauty Sector

1. The Convergence of Beauty and Wellness Redefines Consumer Priorities
2. Using Loyalty to Build Connections in Beauty Retail
3. Beauty Retailers Are Using Experiences to Drive Engagement
4. Inclusive and Identity-Driven Beauty Is Reshaping Retail

• Implications from This Report
• Implications for Brands/Retailers
• Implications for Real Estate Firms
• Implications for Technology Vendors

Notes and Methodology

17-page PDF report

1. US Beauty Products Market Size (Left Axis; USD Bil.) and YoY % Change (Right Axis)
2. Breakdown of Beauty Products Sales by Category (USD Bil. and % Change)
3. Growth-Share Matrix For Beauty Products
4. US Estimated Distribution of Beauty Product By Channel (%)
5. US Beauty Products Online Sales (USD Bil.; Left Axis) and YoY % Growth (Right Axis)
6. US Beauty Online Sector Sales as % of Total Sales
7. Beauty Products Sales by Channel (USD Bil.)
8. US Beauty Products E-Commerce Sales Contribution (% of Total E-Commerce Sales)
9. US Beauty Products E-Commerce Sales Contribution (% of Total E-Commerce Sales)
10. Shopper Visits To Stores (Millions of Visits)
11. Shopper Visits To Stores (YoY % Change)
12. US Major Beauty Sector Retailers’ Revenues (USD Bil.)
13. US Major Beauty Retailers’ Sales as a Share of Market Sales* (%)
14. US Major Beauty Retailers: Operating Margins (%)
15. US Major Beauty Sector Retailers Comparison
16. US Major Beauty Sector Brand Owners’ US Revenues (USD Bil.)
17. US Major Beauty Sector Brand Owners’ Operating Margins (%)
18. US Major Beauty Sector Retailers’ Store Numbers
19. US Major Beauty Sector Retailers’ Total Sales Area (Sq. Ft. Mil.)
20. US Major Beauty Sector Retailers’ Sales per Store (USD Mil.)
21. US Major Beauty Sector Retailers’ Sales per Square Foot (USD)
22. US Major Beauty Sector Retailers’ Store Traffic (Millions of Visits)
23. US Major Beauty Sector Retailers’ Store Traffic: YoY % Change
24. US Consumers: Selected Survey Findings on Retailers Shopped for Beauty Products in the Past Three Months (% of Respondents)
25. US Consumers: Types of Beauty Products Purchased in the Past Three Months (% of Respondents)
26. Consumer Sentiment Toward Beauty Retailers (% of Respondents)