InfographicHoliday Shopping Starts in the Summer: Tariffs Trigger Ultra-Early Holiday Shopping in 2025—Data Graphic Aditya Kaushik, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research September 2, 2025 Reasons to ReadUnderstand how tariffs are driving a surge in ultra-early holiday shopping in 2025. Read this infographic/report to discover answers to these and other questions: How many US consumers have already started holiday shopping by late August—and what’s driving this early activity? Which demographic groups are most likely to be ultra-early holiday shoppers, and what motivates their behavior? How are younger, affluent, urban, and Hispanic consumers responding to tariff pressures in their holiday planning? What are the implications of early shopping on fourth-quarter sales, and how should retailers adapt their strategies? Data in this research report include: Share of consumers who started holiday shopping by late August; demographic breakdowns of early shoppers by income, age, ethnicity, and location; consumer motivations related to tariffs. Other relevant research: US Holiday 2025: Early Outlook—Improving Signals, But Will It Last? Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Five Ways AI Is Being Used in Beauty Retailing (Plus One Bonus)—and What’s NextWeekly UK Store Openings and Closures Tracker 2025, Week 27: Store Closures Up 8% Year Over YearSingles’ Day 2025: Three Trends To Look For as AI Moves Center StageThree Data Points We’re Watching This Week, Week 26: US Consumer Survey Insights
