Reasons to Read

Understand why global luxury brands are buying—not renting—the world’s most coveted retail real estate.

Read this report to discover answers to these and other questions:

• Why are luxury-goods brands shifting from leasing to owning prime retail locations?
• What are the defensive and aggressive reasons behind real estate strategies?
• What competitive advantages do brands gain by owning marquee retail properties?
• Why are brands investing heavily in flagship stores with experiential elements—and who are they targeting?

Companies mentioned in this report include: Chanel, Hermès, Kering, LVMH, Prada and Richemont.

Data in this report include: Notable acquisitions of real estate; global main street retail rent levels and increases

Other relevant research:

• Fashion and Luxury Retail Hub