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eTail Boston 2025, taking place August 11–14 at the Sheraton Boston Hotel, Massachusetts, will bring together more than 2,000 senior-level e-commerce and omnichannel retail executives. The event offers a comprehensive forum for exploring the future of retail through cutting-edge technology, data-driven strategy and customer-centric innovation.
The 2025 agenda will spotlight the growing influence of artificial intelligence (AI), omnichannel marketing and hyper-personalization in shaping retail success. Featuring over 200 speakers from leading brands—including Crocs, CVS, Lowe’s, New Balance, Mejuri, Michaels, Revolve, Samsonite, Stitch Fix and Wayfair—the program includes mainstage keynotes, peer-led workshops and collaborative breakout sessions designed to deliver tactical insights.
Core topics will include AI transformation, digital merchandising, performance marketing and customer journey optimization.
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