Reasons to Read

On June 3–4, 2025, Coresight Research attended Amazon’s two-day inaugural Prime Analyst Day in its Seattle, Washington, headquarters and toured a same-day fulfillment facility.

• How is Amazon redefining Prime as a high-value membership platform rather than just a shipping perk?
• What is the new Alexa+ offering and why is it a potential game-changer?
• What did the company have to say about “Buy with Prime”?
• What technologies are driving Amazon’s same-day fulfillment operations to new levels of speed and efficiency?

Dive into key highlights and strategic insights from our experience to discover the answers to these questions. We detail key focus areas in Prime membership benefits and offer our impressions of the fulfillment center.

Other relevant research:

• All our coverage of Amazon’s Prime Day
• Retailer Dashboard: Amazon
• The Amazon Databank brings together a range of proprietary Coresight Research data on Amazon, with a focus on its US retail and marketplace operations.