Insight ReportBreathing Space for US Retailers and Brands: US Tariffs Paused for 90 Days But Hiked Further for China John Mercer, Head of Global Research and Managing Director of Data-Driven Research April 9, 2025 Reasons to ReadUS President Trump has announced a 90-day pause on reciprocal tariffs for countries excluding China—introducing a lower 10% rate in the interim—while simultaneously escalating tariffs on Chinese imports to a staggering 125%. In this free report, we unpack the implications of the latest tariff restructuring, offering insights for brands and retailers looking to navigate the increasingly volatile trade environment. Readers without a premium subscription can access this report with a free registration. Companies mentioned in this report include: Abercrombie & Fitch, American Eagle Outfitters, The Gap Inc., Uniqlo Other relevant research: What You Need to Know About US Tariffs and Consumers’ and Retailers’ Reactions—April 2025 Update Our upcoming webinar, Fight, Flight or Freeze? The Big Mistakes Retailers Must Avoid During Tariff Turmoil Mapping the US’s Reciprocal Import Tariffs: Which Nations Are Affected? Tariffs + Consumer Sentiment: A Timeline, 2025 All our coverage of tariffs Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Analyst Corner: The Shifting “Friction Gap” Between Stores and E-Commerce Is Benefitting Digital Channels, with John MercerDownward Trend in Economic Expectations Ends: Weekly US Consumer Sentiment, Week 17, 2025—InfographicStore Tracker Extra: UK Store Openings and Closures—2024 Review and 2025 OutlookAnalyst Corner: What’s Happening in China’s Economy? Analyzing Retail and Consumer Metrics with Madhav Pitaliya
