What's Inside

Coresight Research estimates that Amazon sold over $56 billion in clothing, footwear and apparel accessories in the US in 2023—over 70% more than its nearest competitor.

We present highlights from our seventh annual Amazon Apparel US Consumer Survey research report, which explores the preferences and habits of US clothing and footwear shoppers on Amazon.com.

In this infographic, we answer three key questions:

• How popular is Amazon.com among apparel shoppers?
• Does Prime membership influence apparel shopping?
• Why do apparel shoppers buy from Amazon?

Proprietary survey data in this infographic include:

• Proportions of US shoppers who have bought and expect to buy apparel from Amazon.com, 2018–2024
• Change in apparel spending on Amazon.com by Amazon apparel shoppers compared to one year earlier, 2020–2024
• Proportion of US apparel shoppers who made an apparel purchase—breakdown by Prime membership status, 2024
• Apparel shoppers’ reasons for shopping on Amazon.com, 2024

Other relevant research:

• The full Amazon Apparel US Consumer Survey 2024 research report
• US Apparel and Footwear—Retail 2024 Sector Outlook: While Resilience Remains, E-Commerce Continues To Cede Share to Physical Stores
• Market Navigator: US Apparel and Footwear Retailing—After the Bounce, What’s Next?
• Visit the Coresight Research Fashion and Luxury Hub to explore sector data, reports and company profiles.
• The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations.