Insight ReportGenerative AI Latest: The Copilots Are Now Flying the Plane John Harmon, CFA, Managing Director of Technology Research March 7, 2024 Reasons to ReadThe Generative AI Latest series provides regular updates on generative AI (artificial intelligence), also known as GenAI, globally—across retail, infrastructure, applications and government. This report details announcements from February 2024 and discusses three key trends we are watching: the flood of new AI copilots, the new capabilities of GenAI image generators and the ability for enterprises to access data through a conversational interface. Companies mentioned in this report include: Adobe, Amazon, Google, Microsoft, OpenAI, Salesforce Other relevant research: Playbook: Six Quick Wins in Generative AI The Coresight Research CORE framework for generative AI in retail All Coresight Research coverage of GenAI in retail, including previous reports in the Generative AI Latest series Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Agentic Commerce: What Retailers Need to Know for Holiday 2025 and to Succeed in 2026—Premium Subscriber Call, October 2025January 2026 US Retail Sales: Stable Growth Trajectory Consistent with ML ProjectionsConsumer Sentiment Continues to Improve; Plus, Online Shopping in Focus: US Consumer Survey InsightsAnalyst Corner: Why India Retail is Primed for a Blockbuster Festive-Sale Season, with Manik Bhatia
