Insight ReportHoliday 2023: Hottest Toys—Here’s What Shoppers Are Set To Buy This Season Aditya Kaushik, Analyst Sector Lead: Swarooprani Muralidhar, Director of Research November 14, 2023 Reasons to ReadAs part of our holiday 2023 coverage, we discuss the hottest toys for the 2023 holiday season in the US. We discuss retailers’ initiatives to drive toy sales and outline four key trends that we expect to influence toy gifting in the US during the 2023 holiday season. Data in this report are: Proprietary survey data on US consumers’ holiday toy shopping intentions US quarterly retail sales for hobby, toy and game stores and year-over-year changes (1Q18–2Q23) Year-over-year changes in US quarterly personal consumption expenditure on hobby, toy and games products (1Q18–2Q23) Companies mentioned in this report include: Amazon, Disney, Hasbro, Macy’s, Target, Toys“R”Us, Walmart Other relevant research: US Holiday Survey and Outlook 2023: E-Commerce To Drive Growth Holiday 2023: US Retail Outlook Summary Update All Coresight Research coverage of US holiday retail Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2025, Week 39: Amazon and Bodycare To Close All StoresHoliday 2025 Survey Insights: Discount Retailers Dominate Top 10 as Government Shutdown ImpactsThree Months to Singles’ Day 2025: Simplified Promotions, Government Support and Payment Ecosystem Convergence To Fuel GrowthThe Beauty Conversion Architecture: From Discovery to Purchase—Powering Beauty Companies’ Growth in 2025 and Beyond
